︎Hi, my name is Jae Jeon, I am a graphic designer based in San Francisco. My work pays strong attention to research and the experimentation processes. My practice revolves mainly around multidisciplinary design such as textural design, publication, typography, package, motion / 3D and digital experience. As a designer, I’d like to share and communicate around things I like as contemporary art, music, fashion, spacial experience, technology, sciences, and many other things.

AJI KIJI reimagines takeout sushi by delivering omakase-level quality in a seamless, elevated format. To bring this vision to life, I crafted a cohesive brand experience across key touchpoints—branding, interior design, packaging, and printed materials.
Every detail was designed to evoke refinement and elevate the dining experience, from the store ambiance to the tactile feel of the packaging. This holistic approach sets AJI KIJI apart, ensuring a visually and emotionally engaging takeout experience.

Still in progress, Fade Grotesk is a typeface built entirely from dots, exploring how much a letterform can fade while still being recognizable. Each version gradually erodes its structure, from Fade 1’s dense clarity to Fade 8’s near-total abstraction.
Paradoxically, this tactile, analog-feeling type was created through AI-driven digital processes. It’s a study in perception and disappearance—an intentionally artificial homage to things that fade in the real world.

Back for its second year, Flight Club Invitational 2024 showcased the very best of California teams, becoming a part of the legacy and known story of how high-caliber, top-tier basketball players are born, raised, and trained in Southern California. For this project, I aimed to evolve the overall brand direction, elevating athletic apparel and uniform design, and creating meaningful content and experience with participating players.

In partnership with Italian tire brand Pirelli, I aimed to create and introduce collaborative apparel collection during the F1 Miami race with an on-location teaser video, photoshoot, and in-store activation at Flight Club Miami store.