CATEGORY: CONCEPT, BRANDING, DIGITAL EXPERIENCE
Since the Elite 24’s inception in 2006, many of the world’s finest high school players have participated in the nation’s premier summer showcase, including three No. 1 picks in the NBA Draft (John Wall, Kyrie Irving, Anthony Bennett). The concept was inspired by sports trading cards that intruduce each team players and their strengths. Typography synchronized with player’s movement and digital experience deliver liveliness and dynamic motion.