FOG ART FAIR
CATEGORY: CONCEPT, BRANDING, PUBLICATION
Fog Art Fair is an annual San Francisco based art exhibition. The key was to focus on the word, 'fog' to create visual system. Visual communication was developed by use of blurred and scrubbed typography, illustration, and photography, just like one scrubs a foggy window to better see and as a visitor of the exhibition, to discover new artwork, artist, and insight.